There are many things you need to consider before starting your E-Commerce Holiday season. Everything is easier if you have a plan to flow and can cross things off as you complete the tasks. Think about what products you want to feature. A great example would be our Phone Caddy. Make sure you have a decent stock or that there are no issues with your suppliers stocking levels, if you order from Stenten’s we can always drop ship for you. Determine if you want to offer these units at a discount.
Outsource what you can
If you don’t have the skills find a freelancer to create artwork for your campaign with product info and pricing. If you want to start small the website Fiverr.com offers a way to connect with a talent for as little as $7.00 ($5 plus a service fee). This is a great way to try out working with someone to determine if the fit is right.
Select Focus Keywords
You will also want to identify keywords you want to focus on to try to drive traffic to your website. Once you know what terms you want to use be sure to create content and product descriptions that include these terms to increase your google ranking and increase traffic. Increased traffic will increase your chances to increase sales. You will also want to send emails to your current customer base to alert them of your sales and maybe send them special coupon codes for being a loyal customer.
Allow for long lead times
Something else you will want to instill in your customers is that with the effects of Covid-19 they will want to order early because shipping will be delayed as many people will be forced to do their shopping online this season. There will be no last-minute gifts because if you wait too long it will be too late.
Additional Resources
I hope this helps and if you would like some more resources to find great tips to improve your E-commerce Holiday website please check out these:
5 Tips to Get Your Website Ready for the Holidays
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